What is MICE tourism?

Some people travel to have fun and discover new countries and continents. For others, moving around the world is related to work and business matters. With the advent of MICE tourism, combining business and travel has become much easier. The new direction allows you to kill two birds with one stone: check the box next to an item on the list of countries to travel to and take your own project to a higher level. In our text we tell you what MICE events consist of.

What does MICE stand for?

Despite As the name suggests, this type of tourism has nothing to do with zoology. It's an acronym whose every letter adds detail to the complete picture of business travel.

M implies business meetings and negotiations with potential partners in your field. I combines team building, motivational retreats and other incentive events. What is S responsible for? For the educational part: conferences, master classes, seminars, meetings of the business community, etc. But E allows you to spend time productively at exhibitions and symposiums.

By the way, fairs and events of this nature are an excellent chance to learn about new trends in a certain niche, as well as loudly express yourself. If the event involves direct participation in it, then the project is able to attract new partners and investors due to high results and a decent image.

What are the goals of MICE?

Of course, MICE business tourism has business elements, but it still shouldn’t be considered a simple business trip, because you are not going to sign documents or monitor the progress of work. What is the basis of MICE travel? Please pay attention to the following nuances:

• organize negotiations or meetings with future partners and clients;
• participate in professional events at various levels;
• establish contacts with new partners from different parts of the world, discuss the details of cooperation;
• send your team members to professional training;
• plan and implement team building;
• create an incentive event for employees;
• organize a press screening with influencers and journalists who will cover your activities in the media and social networks to a wide audience;
• increase company awareness through image events.

How to choose a MICE travel organizer?

Before you make the final decision and entrust someone else with your business travel plan, we recommend that you consider a few points.

Focus on the reliability, reputation and professionalism of the company’s employees. Unfortunately, even on the most planned trips, force majeure sometimes occurs, which have to be resolved in the “here and now” format. Find out if the organization has had to deal with similar challenges before and how long it took. But customer reviews will also help you get to the truth.

At the same time, you shouldn’t consider companies that specialize in MICE tours to be just partners that you can easily manage without. Even if you entrust your assistant or other employee with booking plane tickets , hotels and other activities, this does not guarantee a comfortable stay in another country and reasonable prices, like companies with long experience in the market. Organizing business tourism is a serious process on which the comfort and results of the trip depend.

Discover the world of MICE tourism and entrust the organization of your next business trip to the Travel Code tour operator , who will do everything possible for your comfort and success.